The case for design thinking in the insurance industry
In his latest article for COVER magazine, Wimpie van Der Merwe, CEO of Global Choices discusses the case for design thinking in the insurance industry.
Wimpie shares how fresh thinking from outside the insurance industry will drive the next wave of growth within the insurance sector.
Design thinking (methodology used to solve multifaceted problems and satisfy complex needs) may be the desired approach that shapes customer-centric innovation, but few companies do this well.
Click here to read the full piece which explores:
- What is design thinking?
- Anticipating the human experience first
- Innovative improvements
- Focused objectives
- Defying conformity
- Bringing insurance offerings to life
And talking about offerings, watch the video below and click here to learn about Global Choices’ 24-hour Vehicle Assist offerings.
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