Towards the end of last year, we wrapped up an amazing #ONE91 campaign at The Best Funeral Society (THE BEST). A drive that set out to make major waves within the organisation – with a focus on building teamwork and collaboration, boosting office morale and achieving an ambitious financial target. The CN&CO team were blown away by the commitment of the team and the way in which they whole-heartedly embraced the campaign. The incredible shift within the THE BEST meant only one thing, we had to keep this going…and so, enter campaign #201!
#201 is aligned to the concept of sport and its ideals of teamwork, dedication to training and ultimately becoming the top 1% in your craft. The leadership team has taken on the role of the Coaching Committee. To issue red cards when needed, to blow the whistle when the rules are broken. They are there to train and guide the teams, to motivate and help rectify any missteps. They will inspire THE BEST team to do better, to be better. They will listen. They will make sure that the strategy of the game is constantly top of mind.
Like a championship sports team, THE BEST aims to make sure individually that their skills are always 100% up to scratch, and that they work as team players, to enhance the functioning of the whole. With this campaign, they’re aiming for the top spot, they want to take home the trophy!
The CN&CO team is fired up, and we’re excited to kickstart this next journey with the everyone at THE BEST!