TED TALK #109: How to get your ideas to spread by Seth Godin

Watching TED Talks is a popular pastime at CN&CO. We visit TED.com regularly to clear our heads, have a laugh or get inspired. TED Talks open our minds, spark new ways of thinking and can lead to some very interesting conversations. Each week we pick a favourite and publish it on a Tuesday, because we like how “TED Talk Tuesday” sounds. This week’s talk was posted by Rob Christian.

One thing I love about TED is the archive of material that has been built up over the years. Rediscovering this talk by Seth Godin from over a decade ago seems even more appropriate in this day and age where we have a million things demanding our attention.

Having taken part in the altMBA last year (created by Godin and his team) I have come to realise that often my view of the world is just that – how I view the world. This means I am often wrong in thinking I understand how other people experience the world and what that means for making positive change at a mass scale.