Earlier this year, we were involved in a pretty damn cool campaign titled “Testi-monials.” The brainchild of FCB Cape Town, the campaign (created pro-bono by the agency) set out to drive awareness and early detection for testicular cancer – using talking testicles. Animated and incredibly realistic-looking testicles. We were brought on board by the Cancer Association of South Africa (CANSA) to assist in driving PR for the campaign from their side.
Wherever an opportunity presents itself for team CN&CO to show cancer the middle finger (in this case, driving awareness for the campaign, and in essence, driving awareness for early detection to save lives) we jump behind it 100%! (And you can just imagine how fun it was for us to ask media if they’d be interested to “feature talking testicles” on their respective platforms. The responses we got were amazing. Honestly though, who doesn’t love a talking testicle?! Especially one that is focused on driving awareness to save lives.)
This is definitely one of my all-time favourite campaigns so far. That said, you can just imagine my excitement when I found out from Lucy Balona at CANSA that the campaign bagged a silver Cannes Lions award!
If you check out the Cannes Lions website, it notes the following (which explains why this award is such a big deal):
“As the most prestigious international creative communications awards, more than 40,000 entries from all over the world are showcased and judged at the Cannes Lions Festival, held during the third week of June in Cannes, France, every year. From 2015, two additional Festivals have been added to the Festival line-up, to acknowledge creativity across even more industries.
Lions Health is the opening of the International Festival of Creativity and is the global creative festival for the healthcare communications industry. This includes the world’s biggest healthcare communications awards.
Lions Innovation is a two-day festival within the Cannes Lions Festival. It is a unique event where data, technology and creativity intersect.”
A MASSIVE congratulations to the entire FCB Cape Town, HelloComputer and CANSA team! Very well-deserved after all of the hard work and passion put into this campaign.
Here’s to kicking cancer’s butt, one talking testicle at a time…