Our client, STA Travel South Africa, has never been one for your “normal” or typical marketing campaigns and ideas – so why should their latest be any different?
In partnership with the Thailand Tourism Authority, STA Travel SA has let loose a fleet of Thailand-branded tuk tuks which will roam the streets of Johannesburg for the next few months. Why tuk tuks? Because a billboard and a brochure can only do so much to showcase something cool, particularly when it comes to travel.
As much as this is a branding exercise, there’s also a great opportunity for those with ants in their pants who’re keen to explore Thailand. Anyone who spots a tuk-tuk and approaches it will receive a promo code that will entitle them to R500 off of any Thailand holiday with STA Travel. These promo codes will be redeemable in any STA Travel store around the country.
Be sure to keep an eye out for a tuk tuk near you.
(If this post has you dreaming of Thailand, head on over to STA’s site to check out all of their Thailand deals. Their fares are so great, you might find yourself booking a Thai trip sooner than you think…)