So Easy – a million times over!

Today is a big day for the EasyEquities community. A million times over 🙂 In the early hours of the morning, the Easy community reached over 1 000 000 registered users across all platforms. That is easyequities.co.za, satrixnow.co.za and via Capitec Bank app, the Bidvest Bank channel and a few of the other Easy partners.

CONGRATULATIONS!

To celebrate this milestone, our founding partner Carel Nolte reflects:

“It has been a great privilege for me personally, as the Chief Marketing Officer of the Purple Group, and for CN&CO, as the PR agency for EasyEquities and the other amazing Purple Brands (EasyProperties, Emperor Asset Management, GT247.com) to work with and for the Easy community.

“From day one, as articulated by Purple Group CEO Charles Savage who is the founder of EasyEquities (and my St Stithians College school mate!) we have stayed true to democratising investing. For us that has meant being welcoming and supportive of every client, no matter their financial status or financial understanding. We value each and every client and we are grateful for the opportunity to assist them in striving for financial dignity and freedom.”

EasyEquities was launched in 2013 and one of the launch events CN&CO Events did was their first birthday party. We’ve have loved every milestone along the way.

In celebrating the million registered user mark, Carel says:

“I wanted to suprise Charles and my hard working, passionate and amazing Purple Group team mates as well as say thank you to our phenomenal community.

“At the same time I saw an opportunity to support the creative community, brought to its knees by Covid.

“And so I approached well-known South African music legend James Basingthwaite [whom Carel met with via the work CN&CO does with RMB and their extraordinary Starlight Classics] with the idea of writing a song for the Easy community.”

James quickly jumped on board with his usual passion and brilliance (check out the Anthem project we did with him, Darren Haywood and teams) and collaborated with Siki Jo-An Qwazi (The Voice sensation).

Carel elaborates: “I wanted a song that celebrated the Easy community but that wasn’t too corporate and boring. James and his team nailed it!

“When we launched EasyEquities, many people said – I can’t, I am not smart enough, I don’t have enough money – and when we demonstrated the platform, they all said – Wow, that is So Easy! And boom – we had our song title ….”

After signing off on the song and with Siki Jo-An recording it under James’ technical expertise (we have to repeat – the guy is a genius and Siki Jo-An …OMG!) Carel explains what he did next:

“I thought a music video would be nice. But I wanted it like yesterday, I wanted to give young talent a break, I didn’t want to waste money and I needed someone who got me and the Easy vibe. Enter Brandon Upfold”.

Brandon and Carel attended the same school (albeit three decades apart) and met virtually on Instagram when Carel started following Brandon post some excellent video work he did in his matric year, 2019. Carel invited Brandon to a meeting (well, a walk around the St Stithians campus wearing masks!) and, as they say, the rest is history.

Carel comments: “Brandon is definitely a talent to watch. He is doing creative work ‘on the side’ (studying a business degree full time) but I have no doubt that this young South African will win many global awards.

“His talent is matched by his work ethic, professionalism and, alongside a couple of his mates (check them out in the credits and be sure to support them as they take over the world!) produced a video that matched the So Easy story line.

“The final product is a love song. One between two lovers but also, for me, a way of sharing the love a million registered users are generating” according to Carel.

“I hope the community enjoys it as much as I do and, when we reach TWO and TEN million users, that we look back at this moment, together, as the start of our journey, not the end. Financial freedom, investing for all, fun, breaking down barriers, taking what we do seriously not ourselves – that is what this song means! And for all my Purple team mates – see which of the ‘hidden’ symbols of our culture you can spot!”

The final word must go to Charles:

“Getting to 1 million registrations doesn’t just happen, it happens because good people find common purpose in doing great things and then trust 💯 in each other. Thank you to my incredible team and each and every EasyEquities user. Enjoy this song – I love it!”