RMB on Discovery Sports Awards Shortlist

The Discovery Sports Industry Awards are set to take place on Thursday, 18 May 2017 at the Sandton Convention Centre. The awards recognise the very best in the business of sports in 17 categories. This year, the criteria and categories have been revised. The new categories reflect the South African market’s growing influence on the African scene.

The Awards are organized by the Sports Industry Group which is a networking organization whose interest primarily sits in sport and is the organiser of the Discovery Sports Industry Awards.

“Through editorial and video content and a series of exclusive events, the Sport Industry Group looks to scrutinise the bad and celebrate the best, setting the agenda for the world’s most dynamic industry,” – the Sports Industry Group.

Hosted annually, the Awards showcase and reward the industry’s most profound work, from a wide range of different sports, brands, agencies and rights holders. Spanning marketing, PR, sponsorship, talent management, advertising, community investment, social media and branding, all come together together to celebrate the very best of the very best in South Africa’s most prestigious awards ceremony for sport and business.

The official shortlist for the 2017 awards has been announced, including categories such as covering activations, agencies, campaigns, communications, commercials, development programmes, events, innovations, platforms, rights holders, sponsorships and many more. 2017 has marked a significant increase in entries from the commercial, participation events, best live experience and communication sectors.

We are proud to announce that our client Rand Merchant Bank has been nominated for:

• Campaign of the year – RMB Collaborative Thinking
• Commercial of the year – Thinking.Pulling.Together
• Best new sponsorship: Rowing South Africa

“There are many parallels between sport and business,” says RMB’s Carolynne Waterhouse. “Both require collaborative thinking, supreme teamwork, high energy, persistence and faultless execution of strategy in the pursuit of winning. For RMB, it’s a natural fit, particularly in our relationship with rowing, which has added huge value to our brand.

“It’s also been very rewarding for us at RMB to see how the sport of rowing has benefited through our involvement, from national squad right through to schools and development level.”

RMB has recently been voted the fastest growing banking brand by the Financial Mail, demonstrating an increase in brand value by 49%.

CN&CO’s Carel Nolte says the relationship between our business and RMB is an exciting partnership.

“RMB is all about people,” he says. “They believe in win-win relationships, and prefer their work to make an impact way beyond the bottom line. As they say – doing good makes good business sense.”

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