Hip Hip Hooray! Makeup Revolution is now FIVE years old!

On the 28th of March 2014 Makeup Revolution was born.

Revolution Beauty offers a comprehensive range of makeup, palettes and endless choices of makeup products: from face, to skin, to eyes and lips, all products are great quality at affordable prices. Adam Minto, founder of Makeup Revolution (also known as Mister Makeup) and its parent company Revolution Beauty London, wished to create a makeup brand that aims to delivered “quality makeup accessible to everyone.”

To celebrate their fifth birthday, the Revolution team reflected on the 5 products that made the brand who they are today.


BANANA POWDER 2016 – Revolution brought baking to the masses. This was our bestselling sku in 2016, the famous Banana Powder.

ICONIC 3 2014 – Their original eyeshadow palette got the world talking about it’s quality and affordability and was their first bestselling products. Revolution quickly became known for our eyeshadow palettes.

Conceal & Define CONCEALER 2018 – The viral concealer that matched any luxury product. A global success, we sell one concealer every 5 seconds around the globe. After listening to customer feedback, Revolution increased the range to 50 shades in January 2019

LIQUID HIGHLIGHTER 2015 – Revolution brought the highlighting trend to the drugstore market with this phial of intense liquid highlight in multiple shades

GOLD ELIXIR 2019 – Revolution launched Revolution Skincare for ‘Better Skincare, Better Makeup’, with innovative, results-driven products. Always affordable, cruelty-free, paraben-free, fragrance-free and vegan, the range continues to expand every month in 2019

The Makeup Revolution South Africa family proudly stocks four of the five revolutionary products at Clicks SA stores.

The Revolution team is asking you to enter their 5 year challenge. Simply share images of yourself 5 years ago and tell the world how far you’ve come personally and professionally. Remember to utilise the hashtags: #RevolutionIs5 #YouAreTheRevolution and #5YearChallenge and remember to tag Makeup Revolution SA in your posts.

We cannot wait to see what is in store for this incredibly unique brand for years to come. Be sure to keep an eye on our social media and follow Makeup Revolution on Instagram and Facebook.

The Revolution has taken over!