Pitching for new business is not straight forward, regardless of the industry that you work in. In fact, it’s difficult to pinpoint exactly what to do or not to do when standing in front of a potential client because there are so many factors to figure in. 

This is the intro to an article written by Darren Gilbert (a journalist for Media Update.) As you may have deduced, it has to do with the do’s and don’ts of pitching within the PR space. Gabbi chatted to Darren and provided her 2 cents on the matter, with particular emphasis on why it’s so important to remember the human element within a PR pitch to a new client.

There is also valuable commentary from Butter Knife PR and Cultivate Communications, so be sure to read the full article here.