Our friends at Fulcrum Group have had some amazing news! Their marketing guru, Liebie du Plessis, joined the Insurance Institute of Gauteng (IIG) Council to assist with marketing.

What makes this even more impressive is that Liebie was approached to be on the council.

“As a non-insurer or broker, I will not have full council voting rights but I will still be able to shape and mould the IIG as we move forward as a unit,” said Liebie.  “Being asked to be part of an institute that is 107 years old is such an honour. It is the ideal opportunity to network with people in this amazing industry we get to work in every day.”

Among other things, Liebie will be working on the IIG’s social media strategy and platforms, which she sees as “… an integral part of the marketing portfolio’s key focus areas as we drive the institute’s pillars and work on attracting young talent to the industry.

“Through this all, I will also be able to expand my own network and therefore my horizons,” she added.

Liebie was awarded the IIG’s top student award in the institute’s Class of 2017 training programme.

“The IIG’s annual ‘Class of’ programme is a demanding one, featuring some of the brightest young talent in the Gauteng insurance industry,” said Liebie’s manager, Clodagh da Paixao. “Just being accepted into the programme is an achievement.”

“This next step in Liebie’s career will make her an even better marketer. I am proud to see how she has grown as a person and marketer over the past few years.”

We at CN&CO have had a long partnership with Fulcrum we can’t wait to see the impact the Liebie will undoubtedly have at the IIG.