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The beginner’s guide to social media

The beginner’s guide to social media

Social media is big and everywhere; and it’s not going away. Although many claim to hold “the answer” to getting 100% out of your social media platforms, in truth there is no exact scientific formula that guarantees absolute success. “There’s no autopilot or plug-and-play option for social media,” says CN&CO’s Gianluca Tucci. “You’ve got to […]

King Price takes insurance advertising to a whole new level

King Price takes insurance advertising to a whole new level

King Price, our friends in the car insurance industry recently unveiled something seriously cool that they’re involved with. They teamed up with an international agency to get their King Price branding into popular electronic games. According to the international agency, King Price is the first insurance brand to do in-game advertising. King Price has linked […]

How to “do” internal communications

How to “do” internal communications

CN&CO’s Kurt Solomon recently addressed a group of insurance brokers at the CIB Broker Session on the power and importance of internal communication in building a brand. Here are his top 5 tips to ensure success: 1. There is no scientific formula or secret recipe Read as much as you can on how other people […]