“I wish someone had told me” is a series of posts that feed into our inquisitive nature at CN&CO. We hear from someone in our network about something interesting or surprising that’s recently happened or occurred to them – or lessons they learnt. These blogs are a way to pay it forward and form part of CN&CO’s belief that the world can be a better place – and we all have a responsibility to make it so. This week’s post is by Blake Dyason.
The world has gone digital and the way we consume content has changed. Our news feeds are flooded with content and for a small business with limited budget to promote content we need to look at producing high quality, relevant and eye-catching content that works with constantly changing social media algorithms and consumer trends.
Unless you are a graphic designer or have access to creative people, producing regular content can be costly.
Well that was until I was introduced to Canva.
Why is Canva so great?
Melanie Perkins came up with the idea for Canva in 2007 when she was just 19 and in November 2021 Canva was valued at $40 Billion.
It’s for anyone wanting to design anything. No design experience required, and it’s free.
With more than 250 000 design templates that range from anything from a business card or CV to presentations and social media reels. You can really design anything. Go on, give it a go.
Canva has empowered me, sparked my creativity and opened up opportunities for me and my clients.
While Canva is free, I personally think it is worth purchasing Canva Pro.
- This unlocks a button to resize your design to any size. Basically you can design a flyer and then click resize for instagram story and 10 seconds later its ready.
- It also allows you to share and work on designs with friends or colleagues.
- You get access to hundreds of thousands of design templates.
If you have a small business it is worth getting a graphic designer to help you set up your company profile with all the logos, fonts, colours and design elements that you already use.