You may have missed it, but next time you search for something in your Google browser pay attention to the results that are returned and see if you notice anything different.

One of Google’s main revenue streams is their advertising model and thus their latest subtle UX changes to the way Google search returns queries makes sense.

Here’s a tweet that highlights the progression and changes in the way advertising has been displayed in search results.

In short, this change and update makes sense, but it does leave me questioning what the future of search has in store and how marketers need to pay close attention to upcoming SEO updates.

You can read more about the update in an article from Tech Crunch here.