It’s hard to top Dead Reckoning’s efficient online store, however, for those of us who happen to be in the  Plettenberg Bay area or heading that way in December, we have some exciting news!

Dead Reckoning is now available for purchase at Plett’s latest fashion hotspot – Belle Âme Clothing.

Belle Âme is a clothing store that lies in the heart of a beautiful coastal town called Plettenberg Bay. Offering a mixture of trendy, contemporary imported clothing and swimwear.

Our Store has recently added some fresh new brands such as Dead Reckoning which is a local South African surf brand. Dead Reckoning is the process of calculating one’s current position by using a previously determined position, or fix, and advancing that position based upon known or estimated speeds over elapsed time and course.”

From the latest yoga kits to board shorts, caps and t-shirts, Dead Reckoning has it all!

The Belle Âme store has officially opened in Plettenberg Mall. Pop into the store for the latest fashion and in store specials. We are particularly excited about the fact that Dead Reckoning’s authentic and locally produced merchandise is now available for purchase in store.

“We are stoked to have our label in their store,” say Jono Bruton, founder of Dead Reckoning.

Belle Âme also has an online store. If Plettenberg Bay isn’t a stop along the way of your upcoming coastal trip, click here to shop all the latest from this trendy boutique.

Don’t forget to snap a picture of your latest Dead Reckoning purchases – we would love to see what your favourite items are!

To see more of the Dead Reckoning collection, click here! Remember, if you create a store account you can now begin earning bones and get rewarded every time you make a purchase.

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