Being an observer can be fun. Be it people-watching at the airport, or sitting at a coffee shop and looking on at the world around you. One of my favourite things to observe is what innovative and cool things brands around the world are doing in a bid to up their game and spice things up. The travel space is my favourite, and one that often pushes boundaries and embraces innovation and the fun factor in speaking to their target market.

Contiki is one such brand. Their latest campaign, RoadTrip: Peru, is one that embraces the power and influence of YouTube in engaging with their core target market – millennials.

Media Update has posted a great synopsis about the campaign, so be sure to give it a read.

If you’re keen to head off on your very own Peru adventure, check out Contiki’s Latin America trips.

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