CN&CO’s Carel, Gianluca and Colin facilitated a training session called #LetsDoSocial at the Insurance Institute of South Africa (IISA) on 15 September 2016. The session focused on extracting maximum value from social media in the insurance industry.
“The most important thing to remember is that social media is about building relationships,” said Carel. “And as we know, relationships are driven by people. You are the brands you represent, both your personal brand and your company brand. You cannot separate the two.
“I’m always very cautious when I meet someone who hides their identity on social media, or who separates themselves distinctly from the organisation they work for. It seems like those people have something to hide, which makes me not want to trust them. I am more likely to do business with people who are open about all facets of their lives – and not in a blow-by-blow way, but meaningfully and sensibly.”
Gianluca spoke about making connections with the right people, coming up with smart ideas and grabbing opportunities (and a butt or two) as often as you can. Colin gave a rundown on what makes good thought leadership and how to get maximum traction for your content via social media.
Here’s how some of the #LetsDoSocial conversation went down on Twitter:
Ready to learn – social media at @IISA_ins with @cnandco #LetsDoSocial pic.twitter.com/XfvlKfsSZi
— Claire Ferreira (@BeingaPA) September 15, 2016
#LetsDoSocial @iisa_ins pic.twitter.com/a9KN0TXrIz
— Carel Nolte (@carelnolte) September 15, 2016
@carelnolte @IISA_ins #LetsDoSocial. #SocialSelfie . Social media and everyone’s voice.
— Lisa Matthews (@lisaharvey136) September 15, 2016
.@giangitucci in full swing at @IISA_ins #LetsDoSocial #training #insurance pic.twitter.com/5S2RPOUHF3
— CN&CO (@cnandco) September 15, 2016
#LetsDoSocial “build relationships” @giangitucci https://t.co/eUNRudCKK3
— Lerato Malefahlo (@latomique) September 15, 2016
Getting some social pearls of wisdom #LetsDoSocial @cnandco @giangitucci @IISA_ins @donfrolic pic.twitter.com/J46pT6CL0B
— Insure Group Mngrs (@insuregroup) September 15, 2016
@covertony I just finished #LetsDoSocial training @IISA_ins –Thank you @carelnolte #BPAN3 @donfrolic defiantly worth it! @GarrunGroup
— Alison (@garrun_alison) September 15, 2016
Here are some of the people who booked for the session. Feel free to follow them and engage.
And on LinkedIn, if that’s your thing: