A few months ago, Carel and Gabbi spent a week with Club Med in Val Thorens (the French Alps.) Carel skied, Gabbi snowboarded, both worked hard and worked remotely, all the while playing even harder in the snow. This was all part of a PR project we ran for Club Med South Africa. Together with key influencers (in their respective industries) we created a whole bunch of cool content that we used to send to various media on our return.
Carel’s article in Modern Athlete, which highlights how his week spent skiing right before Comrades was ideal training ahead of the Ultra Marathon, and the below article by Jael Jacobson, who was also with us on the ski trip, and who wrote about why a snow honeymoon is magical, featured in a recent issue of Saturday Star.
The trip itself was incredible and provided many an inspirational moment to create some awesome travel and lifestyle content to secure earned media coverage for the Club Med SA brand.
Over the past year we’ve been fortunate enough to work with some of the world’s biggest travel brands, doing some seriously cool work and adding max value.
On that note, we’re excited to announce (without giving too much away just yet) that we will be running another pretty damn cool project together with and for Club Med SA in April 2017. We’ll reveal more info as the months roll on, but one thing is for certain: it will be a prime example to showcase the power of a lifestyle business, and what happens when people and brands with passion, collaborate!