Club Med Southern Africa has just released their South African Snow Holiday Report – the first of its kind. Olivier Hannaert (MD, Club Med Southern Africa) and the Club Med team were joined by various media and guests at Orient Melrose Arch in a snow themed unveiling of the findings on Friday, 4 August 2017. Guests were treated to delicious Asian treats and cuisine prepared by Orient in an event which CN&CO helped to plan and rollout.
Until now, not much has been researched or made available on South Africans’ snow holiday behaviours and trends. And while it is difficult to ascertain the exact number of South Africans going on snow holidays across the globe, from a Club Med-only perspective, the brand has seen the amount of South Africans booking international snow holidays (with Club Med) increasing steadily each year. When looking at Club Med’s Winter 2017 season, they achieved a 29% growth compared to 2016.
Olivier Hannaert, MD of Club Med Southern Africa, notes that the goal with this report is to: educate more South Africans on snow holidays; debunk any myths related to snow holidays; and ultimately, get more South Africans booking snow holidays and ensuring that this number continues to increase year on year. “This report provides information that’s specifically relevant to South Africans and is something we’re extremely excited to launch. We hope you’ll find the content and insights interesting and – most importantly – that it inspires you to take a snow holiday in the near future,” says Hannaert.
A snow holiday is really one of the most magical and memorable kind of holidays South Africans are likely to experience. With more snow holiday destinations easily accessible now more than ever before, South Africans are spoilt for choice when it comes to satisfying their desire to try new things and experiences. CN&CO recently (April 2017) went with a group of client and friends to Val Thorens in the French Alps. The experience, was nothing short of magical and the adventure, leisure and all-round experience of the snow and Club Med was something to leave us looking forward to the next edition.
Click here for the Club Med South African snow holiday report
You can also review some of Club Meds ski resorts in Europe in this helpful graphic.