Globally, brands are taking innovate steps to address sustainability. Consumers are increasingly aware of the decisions that they are taking and there is a shift in consumer behaviour to support products that are trying to address climate change.

Adidas is a leading thinker in this environment and has launched the parley collection. Under this banner Adidas shows how it’s fighting for plastic-free oceans by turning plastic trash into high-performance sportswear.

Recently a story broke about Adidas and a football field that it had help build from 1.8 million bottles. The field made from upcycled plastic waste was donated to Miami Edison High School.

Read the full story here.

If you are looking for an innovate way to start recycling (and be rewarded for your actions), check out Imagined Earth.

Launched in 2015, Imagined Earth is a forward-thinking green data and recycling business that allows you to earn money and rewards for your recycling.

Alongside business, it provides a platform for recycling and allows the community to contribute to a sustainable future – all while earning money and rewards by returning packaging waste using the Reverse Vending Machines (RVMs).

1.8 million is A LOT of bottles! Rock on Adidas and let’s see if we can set up a chat with Imagined Earth to explore what we can do in South Africa.